...of ads and each one shows a guy who'd drink their drink and then do something EXTREME. So this guy has no top on, drinks the drink, opens his fridge and it's like 'oh hello...ice cubes!' *ponders for awhile*. Cuts to him having a bunch of ice cubes taped to his chest and wanting to slide on the floor. Really, that's pretty stupid. If i was impressionable enough I would TOTALLY NOT BUY THAT DRINK.