Everybody seems to be familiar with George Lakoff's "magic words and phrases and metaphors" techniques, but I don't see/hear/read much about Frank Luntz, his counterpart on the right. I don't know whether...example sentences with "when" instead of with "if," since "when" presupposes what follows and "if" doesn't. Luntz is NLP-trained, by the way; he should know all about presuppositions.] Over to you..

25: Letter by Letter , by Laurent Pflughaupt Partially, this book is amazing, giving the history of each letter of the English alphabet (from their pre-latin forms, through all the kinds of calligraphy... thoughtless at best. But the best part isn't even the myth, it's the non-mythical sections where Winterson explains the story she tells (the story she always tells) as it related to her. Perhaps

The politics of language acquisition: language learning as social modeling in the northwest Amazon <